When it comes to online marketing, social media marketing cannot be ignored. With the explosion of social networking sites, people can't help but join in. Businesses are taking advantage of this as they can reach their market easier. Not only are business owners using social media marketing for brand awareness and promotions, consumers have great use for it too. The relationship between social networks and IT is mutually beneficial.
While the benefit of using social media networks for marketing is obvious, most people are not aware of how IT purchases are affected by this relationship. Do you know that IT decision makers heavily rely on social networks for purchasing decisions? Back in the days, businesses will turn to their own employees for insights on decision making. Now, business owners are listening to what other people are saying and why not? With IT decision makers grouping together with social networking sites, it will be a shame not to join in.
Just to show you this significant relationship between social networks and IT purchasing, here are some facts you need to know:
* A survey named "IT Purchasing Goes Social" interviewed 400 IT decision makers. 73 percent of the subjects have purchased from a seller promoting on a social network.
* According to the same survey, 60 percent said that their purchasing decisions were influenced by social networks.
* There are several reasons why IT decision makers have to consult social networks first. Some of their reasons include hearing insights and advice from trusted sources, access to a broad network of vendors and getting information quickly.
Does this mean that you have to consult social networking sites first before you make an IT purchase? You can as this will benefit you from making wrong purchasing decisions. You can try looking for groups like IT Spend Management on LinkedIn. It's a group where IT decision makers join together to share opinions, feedback and insights with one another. There is no biased information here. Everyone is helping each other get their money's worth.
IT developments will not be slowing down in the near future. In fact, you must be prepared for more IT advancements in the future. And right now, IT products are at a premium. Seek the help of other buyers to assist you in making the right purchase. Even though we are still not sure about how social networks will affect IT purchasing decisions in the future, what matters is what you can benefit from now.
Well, these are questions we have no answers for. But right now, what we do know is that social networks can provide you the necessary information to make an educated and wise IT purchasing decision. You can take advantage of this now while everything seems good.
While the benefit of using social media networks for marketing is obvious, most people are not aware of how IT purchases are affected by this relationship. Do you know that IT decision makers heavily rely on social networks for purchasing decisions? Back in the days, businesses will turn to their own employees for insights on decision making. Now, business owners are listening to what other people are saying and why not? With IT decision makers grouping together with social networking sites, it will be a shame not to join in.
Just to show you this significant relationship between social networks and IT purchasing, here are some facts you need to know:
* A survey named "IT Purchasing Goes Social" interviewed 400 IT decision makers. 73 percent of the subjects have purchased from a seller promoting on a social network.
* According to the same survey, 60 percent said that their purchasing decisions were influenced by social networks.
* There are several reasons why IT decision makers have to consult social networks first. Some of their reasons include hearing insights and advice from trusted sources, access to a broad network of vendors and getting information quickly.
Does this mean that you have to consult social networking sites first before you make an IT purchase? You can as this will benefit you from making wrong purchasing decisions. You can try looking for groups like IT Spend Management on LinkedIn. It's a group where IT decision makers join together to share opinions, feedback and insights with one another. There is no biased information here. Everyone is helping each other get their money's worth.
IT developments will not be slowing down in the near future. In fact, you must be prepared for more IT advancements in the future. And right now, IT products are at a premium. Seek the help of other buyers to assist you in making the right purchase. Even though we are still not sure about how social networks will affect IT purchasing decisions in the future, what matters is what you can benefit from now.
Well, these are questions we have no answers for. But right now, what we do know is that social networks can provide you the necessary information to make an educated and wise IT purchasing decision. You can take advantage of this now while everything seems good.
About the Author:
Joseph B. Kappernick specializes in helping Fortune 500 companies save money. He recommends that you visit NPI to learn more about IT expense reduction consulting
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